The Best MSP Software & Tools [Sales, Marketing, Security & More]

For MSPs, selecting the right software is crucial. This guide covers key factors across sales, marketing, cybersecurity, and business management tools. 

Discover why each matters, standout features, pricing, and real-world insights to help you make informed decisions in a competitive market.

Key Considerations When Choosing Your MSP Software Solution

When picking MSP software, several key factors can make or break your choice. 

Here’s what you should consider:

• Scalability and Future-Proofing: Look for software that can grow with your business. It should handle increasing workloads, clients, and services without major overhauls. Avoid solutions that might become obsolete or too limited as your business expands.
• Community and Support Ecosystem: A strong user community and support network can be a lifesaver when you run into issues or need advice. Go for software with active forums, user groups, and reliable customer support to ensure you have assistance when you need it.
• Trends and Innovations: Stay ahead of the curve by choosing software that embraces industry trends and innovations. Whether it’s automation, AI-driven analytics, or cybersecurity enhancements, you want a platform that keeps up with the latest advancements to remain competitive in the market.
• Integration Capabilities: Your MSP software should seamlessly integrate with other tools and platforms you use. Compatibility with popular applications and APIs ensures smooth workflows and prevents data silos, allowing you to provide comprehensive services to your clients.
• Customization Options: Every MSP or MSSP has unique needs and workflows. Look for software that offers customization options, allowing you to tailor the interface, reports, and processes to fit your specific requirements. This flexibility ensures maximum efficiency and client satisfaction.
• Security and Compliance: Data security is paramount in the MSP and MSSP industry. Choose software that prioritizes robust security features, such as encryption, access controls, and compliance with industry standards like GDPR and HIPAA. Protecting your clients’ sensitive information is non-negotiable.
• Cost and ROI: Consider the total cost of ownership, including upfront fees, ongoing subscription costs, and potential additional expenses like training and support. Evaluate the return on investment (ROI) by assessing how the software improves efficiency, client satisfaction, and revenue generation for your business.
• User Interface and Experience: An intuitive user interface enhances productivity and reduces training time for your team. Test the software’s usability and assess whether it streamlines workflows or adds unnecessary complexity. A user-friendly experience is key to maximizing the software’s potential.
• Performance and Reliability: Dependable performance is crucial for delivering consistent service to your clients. Evaluate the software’s uptime, speed, and reliability through reviews, performance benchmarks, and trial periods before committing to a long-term solution.
• Vendor Reputation and Longevity: Choose a reputable vendor with a proven track record in the MSP industry. Assess their longevity, financial stability, and commitment to ongoing development and support. A trustworthy vendor ensures continuity and peace of mind for your business operations.

Related: 12 Managed Service Provider (MSP) Best Practices – A Quick Overview

A couple of key components for a good managed service provider. They have to have a team of probably 10 to 15, maybe even 20 people in order to really be a managed service provider because you’ve got to have people in charge of, you know what we call them subject matter experts, in charge of your connectivity, your voice, your Office 365, your cloud, your disaster recovery, your overall security, which really branches off into three or four different areas.

Phillip Long, CEO, BIS Technology Group

Building Your Tool Stack: What Should an MSP Have in Its Arsenal

With so many tools to choose from when putting together your MSP toolbox, it’s easy to get lost and opt for tools that you may not need.

If you feel like you need some help here are what should not miss from the inventory of a successful managed service provider. Every MSP (or MSSP) should have the following type of tools at its disposal:

• Sales Tools;
• Marketing Tools;
• Cybersecurity Tools;
• General Business Tools;
• Productivity Tools.

Moving on I’ll be addressing each category individually, and give you examples of best in class tools to include on your list.

Best Sales Tools for MSPs

By leveraging innovative sales intelligence, prospecting, email coaching, outreach, and customer communication platforms — MSPs can enhance their sales strategies, improve customer interactions, and ultimately drive business growth. Let’s see how.

Best Sales Intelligence Tool: Gong

Gong is a robust revenue intelligence platform designed to enhance sales productivity by analyzing prospect conversations and sales pipelines comprehensively.

From initial cold calls to final purchase agreements, Gong guides sales teams through every stage, offering invaluable insights and optimizing sales strategies.

Why Should You as an MSP Care?

For MSPs, Gong provides unmatched visibility into sales processes, enabling optimization of interactions and maximization of opportunities.

With a focus on deal management, forecasting, and team performance, Gong equips MSPs with the tools needed to drive revenue growth and deliver exceptional service to clients.

Stand-out Feature:

One standout feature is Gong Forecast, offering a holistic view of the sales pipeline to ensure no opportunities are missed.

Additionally, it allows monitoring of team engagement status, consolidating vital information for informed decision-making.

Pricing:

Gong offers tailored pricing plans specially fitted on their customers’ needs.

Best Sales Prospecting Tool: Gong

And it’s not only a great sales intelligence tool, but a prospecting tool as well. Gong transcribes past interactions with prospects and customers, enabling seamless collaboration among sales teams.

Gong is essential for modern sales prospecting through its capabilities of optimizing sales strategies and enhancing efficiency across the sales cycle.

Why Should You as an MSP Care?

MSPs benefit from Gong’s transcription and collaboration features, streamlining prospecting efforts and ensuring consistent messaging across sales teams. This improves sales pitches and enhances the customer experience, driving business growth and success.

Stand-out Feature:

Gong’s standout feature is its ability to provide collaborative insights from past interactions. This analysis helps sales teams tailor prospecting efforts more effectively, ensuring alignment and confidence in engaging prospects.

Pricing:

As previously stated, you can get a custom pricing plan from Gong based on the needs of your MSP business.

Best Sales Email Coach: Lavender

Lavender is an AI email assistant tailored for sales professionals. It offers real-time coaching, prospect research, email validation, spam detection, mobile optimization, and more—all within the inbox interface.

Trusted by leading companies worldwide, Lavender aims to boost email opens and double reply rates.

Why Should You as an MSP Care?

MSPs can benefit from Lavender’s AI-driven coaching and email optimization. In the competitive MSP industry, effective email communication is vital for prospecting and closing deals.

Lavender enhances email outreach, increases engagement, and drives business growth. Its AI learns from interactions to improve email effectiveness over time.

Stand-out Feature:

Lavender’s standout feature is its AI-driven coaching, which suggests ways to improve emails based on successful sales templates and user data.

As users send emails, Lavender learns and adjusts recommendations, enhancing overall email effectiveness.

Pricing:

Start at USD 25 per month

Best Sales Outreach Tool: Outreach.io

Outreach.io is a versatile sales outreach tool designed to streamline pipeline creation and management. It integrates sales engagement, revenue intelligence, and operations functionalities into one platform.

Using AI, Outreach.io enhances efficiency across all sales activities while ensuring data security.

Why Should You as an MSP Care?

MSPs benefit from Outreach.io’s streamlined features for pipeline management. It facilitates engagement across multiple channels, optimizes sequences, and tracks engagement in real-time.

AI-powered tools automate tasks, predict conversions, and improve prospect interactions. With advanced opportunity management and forecasting tools, Outreach.io empowers MSPs to drive revenue growth.

Stand-out Feature:

Outreach.io excels in multi-channel engagement, enabling MSPs to interact across various channels. By optimizing sequences and tracking engagement, MSPs can tailor outreach efforts for maximum impact, boosting conversion rates and business growth.

Pricing:

Outreach.io offers tailored payment plans based on the number of devices registered. Reach out to them for a full offer.

Best Customer Communication Platform: Aircall

Aircall offers a cloud phone system and call center software designed to streamline customer communication.

With features like auto-attendants, call routing, contact center management, and integrations with CRM and helpdesk tools, Aircall simplifies call management for businesses.

Its user-friendly interface and flexible pricing cater to companies of all sizes, while its reliable call quality and uptime ensure seamless communication.

Why Should You as an MSP Care?

MSPs benefit from Aircall’s ease of use and affordability, making it a practical solution for client communication needs.

With its powerful call management features and reliable performance, Aircall helps MSPs enhance customer service and satisfaction.

Its scalability and integration capabilities also align with MSPs’ evolving requirements, making it a preferred choice for managing client interactions effectively.

Stand-out Feature:

Aircall’s standout feature is its comprehensive call management and VoIP capabilities. From smart call routing to advanced reporting, Aircall empowers MSPs to optimize customer communication processes and drive business growth.

Pricing:

Aircall offers three pricing tiers: Essentials starting from $30, Professional starting from $50, and Custom where you’ll be put in touch with an Aircall expert and receive a tailored offer for your company. 

Best Marketing Tools for MSPs

By leveraging the best marketing tools, MSPs can expand their service offerings, automate tasks, gain a competitive edge, enhance client satisfaction, and increase revenue streams. Let’s see how:

Best Website Analytics Tools: GA4 and GSC

Google Analytics 4 (GA4) revolutionizes web analytics by providing a more holistic view of user interactions across platforms and devices.

It offers real-time analytics, advanced reporting capabilities, and AI-powered insights, allowing businesses to track user journeys more accurately and understand the impact of marketing efforts. 

On the other hand, Google Search Console (GSC) focuses on organic search performance, providing data on search queries, impressions, click-through rates, and more, helping businesses optimize their websites for better visibility on Google search.

Why Should You as an MSP Care?

MSPs play a crucial role in helping businesses manage their IT infrastructure and digital presence.

By leveraging tools like GA4 and GSC, MSPs can offer added value to their clients by providing in-depth analytics and actionable insights.

Understanding website performance enables MSPs to identify areas for improvement, optimize digital marketing strategies, and enhance the overall online presence of their clients, ultimately driving business growth and success.

Stand-out Feature:

One standout feature of GA4 is its enhanced tracking capabilities, which go beyond traditional website analytics. GA4 enables cross-platform tracking, allowing businesses to analyze user interactions across websites, mobile apps, and other digital platforms.

This provides a more comprehensive understanding of user behavior and engagement, enabling businesses to deliver personalized experiences and drive conversions more effectively.

Similarly, GSC’s stand-out feature lies in its focus on organic search performance.

By providing detailed data on search queries, keyword rankings, and click-through rates, GSC empowers businesses to optimize their website content for better search visibility.

MSPs can leverage this feature to help their clients improve their search engine rankings, attract more organic traffic, and increase brand visibility online.

Pricing:

Both Google Analytics 4 (GA4) and Google Search Console (GSC) are free to use.

Best CRM Software: Salesforce

Salesforce is a powerhouse in CRM, renowned for its extensive capabilities, user-friendly interface, and robust AI integration.

It offers comprehensive tools for lead generation, opportunity management, sales forecasting, and more.

With features like quote-to-cash automation and document management, Salesforce enhances productivity and customer relationships.

Why Should You as an MSP Care?

MSPs can leverage Salesforce to transform sales processes, enhance customer engagement, and boost efficiency for clients.

Its AI capabilities automate tasks, analyze data for insights, and drive informed decision-making. Scalability makes it suitable for businesses of all sizes, allowing MSPs to cater to diverse client needs and drive recurring revenue.

Stand-out Feature:

Einstein Analytics, Salesforce’s AI-powered analytics tool, uncovers hidden patterns, identifies trends, and makes predictive insights to optimize sales performance.

Seamless integration with other platforms like Marketing Cloud and Service Cloud enhances versatility, enabling connected experiences across the customer journey, driving satisfaction and loyalty.

Pricing:

Salesforce offers custom pricing plans so get in touch with them and receive your personalized offer. 

Best Email Marketing Tool: Mailchimp

Mailchimp is a popular email marketing app known for its user-friendly interface and comprehensive features.

It offers tools like a landing page builder, customer journey mapping, list segmentation, retargeting ads, and A/B testing—all available even in its free plan.

Why Should You as an MSP Care?

MSPs can recommend Mailchimp to clients for its ease of use and scalability.

It’s suitable for businesses of all sizes, allowing MSPs to cater to diverse client needs without needing to switch platforms as businesses grow.

Stand-out Feature:

Mailchimp’s integration with Zapier enables users to automate tasks, such as subscribing new leads to email lists, saving time and streamlining processes for both MSPs and their clients.

Pricing:

Mailchimp licenses start at USD 4.61 per month.

Best SEO Tool: Semrush

Semrush is renowned as the top SEO tool suite, empowering businesses to excel in organic search and boost site traffic and conversions.

With over 55 tools and reports, Semrush offers a comprehensive platform for digital marketing and SEO optimization.

Why Should You as an MSP Care?

MSPs can recommend Semrush to clients for its ability to enhance online visibility, attract more traffic, and drive conversions from search engines.

Its scalable features cater to businesses of all sizes, offering tools for on-page SEO analysis, keyword research, competitor tracking, and more.

Stand-out Feature:

Semrush’s On Page SEO Checker provides actionable recommendations to improve page ranking, including tips for link building, content writing, and SERP feature targeting.

This feature enables businesses to optimize their website content effectively for better search engine visibility and increased organic traffic.

Pricing:

Companies can take advantage of the services provided by Semrush starting from USD 129.95 per month.

Best Social Media Management Tool: Hootsuite

Hootsuite is a leading social media management platform, offering a comprehensive suite of features to streamline social media tasks and drive engagement.

With advanced scheduling, AI-powered content generation, and robust analytics, Hootsuite is the go-to solution for businesses aiming to optimize their social media presence.

Why Should You as an MSP Care?

MSPs can recommend Hootsuite to clients to enhance their social media management capabilities.

With features like scheduling, content creation, and analytics, Hootsuite empowers businesses to optimize their social media strategy and achieve marketing goals.

Integration with Zapier allows for task automation, saving time and resources for both businesses and MSPs.

Stand-out Feature:

Hootsuite’s advanced analytics provide insights into social media performance and benchmarking against competitors. This feature enables businesses to refine their strategy and stay ahead in the competitive landscape.

Pricing:

Based on your needs, Hootsuite provides three tires: Professional from $99, Enterprise from $249, and custom based on your organization’s needs.

Best Cybersecurity Tools for MSPs

By leveraging the best cybersecurity tools, MSPs can enhance their clients’ security posture, mitigate cyber threats effectively, build trust and confidence, differentiate themselves in the market, and potentially increase revenue through value-added services. Here’s how:

Best Unified Platform: Heimdal®

Heimdal®‘s MXDR service is built on the Heimdal XDR – Unified Security Platform, bringing together a wide range of cybersecurity solutions to provide holistic protection against sophisticated cyber threats.

From threat detection and response to endpoint security and data protection, Heimdal®’s unified platform offers organizations a robust defense against evolving cyber threats.

Why Should You as an MSP Care?

MSPs can recommend Heimdal®’s MXDR service to clients looking for a comprehensive security solution.

Heimdal®’s unified platform is valuable for organizations of all sizes and industries, providing tailored security features to meet their specific needs.

This flexibility allows MSPs to enhance their clients’ security posture and mitigate the risk of cyber threats effectively.

Stand-out Feature:

Heimdal®’s MXDR service stands out for its adaptability to organizations’ unique requirements.

Whether it’s a multinational corporation or an SMB, Heimdal® offers advanced security features at an affordable cost, ensuring comprehensive protection against cyber threats.

Pricing:

Prices are flexible on the needs of your MSP or MSSP, so get in touch with our experts and get more information on Heimdal®’s suite.

Our mission is to educate people about the significance of cybersecurity, and equip cybersecurity teams, businesses, and users with the best tools to protect themselves.

Morten Kjaersgaard, CEO, Heimdal®

Best RMM Tool: ConnectWise

ConnectWise is an RMM platform that offers a variety of integrated security features, remote management automations, data protection capabilities, and cybersecurity training.

Its all-in-one, modular approach allows users to customize their experience and pay only for the features they need.

With a clear, unified interface and simple onboarding process, ConnectWise simplifies the management of the entire tech stack for MSPs.

Why Should You as an MSP Care?

MSPs can benefit from ConnectWise’s comprehensive RMM platform, which offers a wide range of features to efficiently manage clients’ IT infrastructure.

With integrated security features, remote management automations, and data protection capabilities, ConnectWise helps MSPs mitigate cyber threats effectively and build trust with their clients.

Additionally, ConnectWise’s scalability allows MSPs to scale their operations and adapt to changing client needs easily.

Stand-out Feature:

One standout feature of ConnectWise is its extensive integrations with other ConnectWise products, such as ConnectWise PSA, ConnectWise BCDR, and Brightgauge, as well as third-party solutions like Microsoft Intune, Auvik, Acronis Cyber Cloud, and Bitdefender.

These integrations allow MSPs to streamline their workflows, enhance their capabilities, and provide a more comprehensive solution to their clients.

Pricing:

ConnectWise offers its clients custom pricing plans based on their organizational needs.

Best Remote Desktop Tool: Splashtop

Splashtop is a powerful remote desktop connection manager that offers user-friendly features and robust security measures.

With compatibility across multiple operating systems, including Mac, Windows, iOS, and Android, Splashtop caters to a wide range of users.

Its specialized plans, including Splashtop Business Access, Splashtop SOS, and Remote Support, provide options for remote access and support tailored to different requirements.

Why Should You as an MSP Care?

Managed Service Providers (MSPs) can benefit from Splashtop’s versatile remote desktop tool, which offers ease of use, responsive customer support, and powerful security features.

With specialized plans designed for remote access and support, Splashtop enables MSPs to efficiently manage clients’ IT infrastructure, provide remote assistance, and ensure data security.

Stand-out Feature:

One standout feature of Splashtop is its user-friendly interface, making it an ideal choice for users without much technical experience.

The tool’s easy setup process and responsive UI cater to novices, while still offering powerful features and robust security measures at all levels.

Additionally, Splashtop’s specialized plans and flexible support options ensure that MSPs can meet the unique needs of their clients effectively.

Pricing:

Splashtop has three defined pricing packages (Business Access Solo, Business Access Pro, and Business Access Performance) that will cost you between $5 and $12 per user, and a custom package that you together with a Splashtop expert can personalize based on your business needs.

Best Helpdesk and Ticketing Tool: Zendesk

Zendesk is the premier help desk software, offering seamless enhancement of both employee experience (EX) and customer experience (CX).

With its intuitive design, quick setup, and extensive customization options, Zendesk is the ideal choice for businesses of any size and industry.

Why Should You as an MSP Care?

MSPs can benefit from Zendesk’s comprehensive help desk solution, which improves both customer service and IT support experiences.

With its omnichannel ticketing system and AI-powered tools, Zendesk streamlines support processes, enhances efficiency, and ultimately leads to higher client satisfaction and retention.

Stand-out Feature:

One standout feature of Zendesk is the Zendesk Agent Workspace, providing agents with a unified view of the entire customer journey.

This omnichannel ticketing system enables personalized support across various channels, while AI capabilities, including chatbots and generative AI, enhance the employee experience and accelerate knowledge base content creation with minimal input.

Pricing:

Zendesk has three pricing plans: Support Team, Support Professional, and Support Enterprise, priced at $19, $55, and $115 monthly per endpoint.

Best Automated Patch Management Tool: Heimdal®

Heimdal®’s Patch and Asset Management solution streamlines the patching process, making it easy to meet compliance goals and secure systems against known vulnerabilities. 

By choosing Heimdal® as your patch & vulnerability management tool, you will benefit from: 

• Automated Patch Deployment;
• Coverage on Windows, Linux, macOS, third-party and even proprietary apps;
• Customizable patching policies;
• Comprehensive reports and analytics capabilities;
• Easy to use interface and great technical support.

Why Should You as an MSP Care?

MSPs can benefit significantly from Heimdal®’s Patch and Asset Management solution. By automating patch management processes, MSPs can efficiently secure their clients’ systems, minimize the risk of cyber threats, and ensure compliance with industry regulations.

Heimdal®’s intuitive dashboard, flexible integration options, and automated processes make it easy for MSPs to manage patching across multiple clients, saving time and resources while enhancing security.

Stand-out Feature:

One standout feature of Heimdal®’s Patch and Asset Management solution is its customization capabilities, which basically gives you the option to tailor your software to the specific needs of your MSP business, putting up front what matters to you and what makes you succeed.

Furthermore, with Heimdal®, MSPs can quickly access vital information, monitor patching status, and manage software updates with ease from anywhere in the world, at anytime!

Additionally, Heimdal®’s capabilities of unification and seamless integration with other modules makes it the only software you’ll need for ensuring your clients’ cybersecurity needs.

Pricing:

Heimdal®’s solutions’ pricing depends on your business needs. Book a call with one of our experts and benefit from an exclusive demo of the solution and a tailored pricing plan. 

You need a security operations center watching over your network and then you need people just to simply maintain that and to help manage your assets along the way and to consult with you so that you’re able to get the most value out of the, you know the expense and the cost of having technology.

Phillip Long, CEO, BIS Technology Group

Best General Business Tools for MSPs

Leveraging the best general business tools designed specifically for MSPs can enhance their competitiveness, improve service delivery, and drive business growth. Here’s how:

Best Accounting Software: Quickbooks

QuickBooks offers a suite of accounting and finance solutions tailored for small businesses, including payroll, inventory management, invoicing, and time tracking.

With cloud-based accessibility and seamless integration between applications, QuickBooks streamlines financial operations from anywhere, at any time.

Why Should You as an MSP Care?

QuickBooks provides MSPs with an opportunity to enhance their service offerings by integrating robust accounting solutions into their portfolio.

By leveraging QuickBooks’ scalability and flexibility, MSPs can tailor solutions to meet each client’s unique needs, enhancing customer satisfaction and retention.

Stand-out Feature:

QuickBooks’ seamless integration across its suite of applications ensures data consistency and accuracy, simplifying workflows and optimizing productivity.

This interconnectedness streamlines processes such as syncing employee hours with payroll and updating inventory levels in real-time, making QuickBooks invaluable for businesses seeking efficient financial management.

Pricing:

QuickBooks has three packages: Simple Start for $18 , Essentials for $27, and Plus for $38.

Best Contract Management Software: PandaDoc

PandaDoc is an all-in-one solution for secure collaboration, management, and contract tracking. It simplifies contract lifecycle management, from automation and drafting to approval, signature, and payment tracking.

Its flexibility supports various business processes requiring document management and electronic signatures.

Why Should You as an MSP Care?

MSPs can enhance their service offerings by integrating PandaDoc, providing clients with efficient contract management solutions.

PandaDoc’s scalability allows MSPs to tailor solutions to meet unique client needs, fostering loyalty and differentiation in the market.

Stand-out Feature:

PandaDoc’s comprehensive contract lifecycle management capabilities streamline processes, enhance collaboration, and facilitate quick and secure contract execution.

Its intuitive platform improves productivity, transparency, and accountability for businesses of all sizes.

Pricing:

PandaDoc offers two standard pricing packages: Essentials for $19 and Business for $49 per seat monthly, but for large companies with complex document workflows you can contact them for a personalized offer.

Best HR Management Software: GoCo

GoCo offers comprehensive HR management, including digital document management, employee onboarding, payroll, and benefits, all in one platform.

It simplifies complex workflows by transforming documents into fillable, signable, and reportable forms, streamlining processes and organizing documents efficiently.

Why Should You as an MSP Care?

MSPs can enhance their service offerings by integrating GoCo, providing clients with an easy-to-use HR solution that eliminates manual processes and improves efficiency.

With automated document filing, streamlined onboarding, and integrated payroll and benefits administration, GoCo helps MSPs differentiate their services and improve client satisfaction.

Stand-out Feature:

A standout feature of GoCo is its seamless integration of document management into the entire HR process.

Users can transform any document, collect electronic signatures, and auto-fill data within the platform.

Advanced user permissions and document tracking ensure security and compliance, making GoCo a valuable tool for MSPs seeking comprehensive HR solutions for their clients.

Pricing:

GoCo starts at $5 per employee per month and it offers multiple packages based on the selected benefits.

Best Workplace Messaging Tool: Slack

Slack, launched in 2013, quickly became synonymous with office chat due to its user-friendly design and intuitive features.

It offers a platform where teams can communicate seamlessly, with channels dedicated to specific projects or teams, reducing message overload.

Users can engage in threaded conversations, ensuring they’re notified only when relevant. Tagging other users helps bring attention to important discussions without cluttering channels.

Slack prioritizes collaboration and searchability, allowing users to easily find information and share files.

Links unfurl within the app, enabling users to view images and videos without leaving the platform.

Features like emoji reactions facilitate quick responses, while one-click video and audio calls and “huddles” for informal conversations enhance communication.

Why Should You as an MSP Care?

MSPs can benefit from integrating Slack into their service offerings to enhance communication and collaboration for clients.

By providing clients with a user-friendly messaging tool like Slack, MSPs can streamline communication within teams and improve productivity.

Slack’s extensive integrations with other apps offer flexibility and customization options, enabling MSPs to tailor solutions to meet each client’s unique needs.

Stand-out Feature:

One standout feature of Slack is its emphasis on user experience and intuitive design. Despite offering numerous features and integrations, Slack rarely feels overwhelming or confusing, thanks to its clever design and user-friendly interface.

This makes it an ideal workplace messaging tool for MSPs looking to provide clients with a platform that is both powerful and easy to use.

Pricing:

Slack has both a free version and a paid version starting from $7.25. You can also get in touch with the team over at Slack to get an offer on their Enterprise Grid.

Best Password Management Tool: Keeper Security

Keeper stands out as one of the top password managers due to its superior security, extensive features, user-friendly interface, and affordable pricing.

With robust 256-bit AES encryption, Keeper ensures the utmost security for stored login credentials and sensitive files.

It offers a variety of multi-factor authentication (MFA) options, including Touch ID and Face ID authentication, to further enhance security.

Why Should MSPs Care?

MSPs can benefit from recommending Keeper to clients due to its robust security features, user-friendly interface, and additional functionalities.

With Keeper, MSPs can enhance client security, streamline password management, and improve overall cybersecurity posture.

Additionally, Keeper’s customizable features and affordable pricing make it an attractive option for businesses of all sizes.

Stand-out Feature:

Keeper’s standout feature is its comprehensive set of additional features, including customizable vault entries, passkey support, secure file storage, KeeperChat, and TOTP authentication.

These features go beyond basic password management, providing users with enhanced security and convenience in managing their digital identities and sensitive information.

Pricing:

Get in touch with Keeper’s team for a custom offer on their services.

Best Productivity Tools for MSPs

Leveraging the best productivity tools tailored for MSPs can significantly enhance operational efficiency, collaboration, client management, and overall business productivity, leading to improved service delivery and business success. Here’s how:

Best Project Management Tool: Asana

Asana offers a comprehensive work management solution that seamlessly aligns all tasks within an enterprise company with overarching goals and business strategy. 

It goes beyond traditional project management software by providing integration with favorite tools and systems for streamlined organization, goals that connect tasks across the company to ensure alignment with strategic objectives, automations to reduce time spent on low-priority tasks, ready-made project templates for quick task initiation, reporting dashboards that update stakeholders and eliminate status update meetings, and security, privacy, and compliance features to safeguard data.

Why Should You as an MSP Care?

Managed Service Providers (MSPs) can benefit from recommending Asana to clients due to its comprehensive work management capabilities.

By leveraging Asana, MSPs can assist clients in aligning their tasks with strategic goals, improving efficiency, and enhancing collaboration across teams. 

Asana’s integrations with various tools allow MSPs to offer clients a centralized platform for managing their projects and workflows, thereby increasing client satisfaction and loyalty.

Stand-out Feature:

Asana’s standout feature is its ability to connect all tasks within a company to overarching goals and business strategy. By providing a holistic view of work across the organization, Asana ensures that every task contributes to the achievement of strategic objectives.

This alignment fosters clarity, efficiency, and accountability, making Asana an invaluable tool for businesses striving for success in today’s dynamic environment.

Pricing:

Asana offers both a free and a paid version of their software.

Best AI Writing Tool: Copy AI

Copy AI is an advanced AI writing tool that serves as a comprehensive solution for various writing needs, from brainstorming topic ideas to crafting social media posts.

With over 90 free copywriting tools, Copy AI offers assistance with tasks such as generating Instagram captions, rewriting specific paragraphs, writing meta descriptions, and more.

Why Should You as an MSP Care?

MSPs can benefit from integrating Copy AI into their service offerings to enhance content creation and marketing efforts for clients.

By leveraging Copy AI’s advanced AI capabilities, MSPs can streamline the writing process, save time, and produce high-quality content across various platforms. 

Additionally, Copy AI’s free copywriting tools offer flexibility and cost-effectiveness, making it an attractive option for MSPs seeking to enhance client services without significant investment.

Stand-out Feature: 

One standout feature of Copy AI is its extensive library of over 90 free copywriting tools. These tools cover a wide range of writing tasks and provide valuable assistance in generating engaging content for social media, websites, and other marketing channels.

Whether it’s crafting compelling headlines, refining product descriptions, or optimizing meta tags, Copy AI’s diverse toolkit empowers MSPs to deliver impactful content that resonates with their clients’ target audience.

Pricing:

Copy.AI has multiple plans, including a free one. The paid ones are the Pro plan for $36/mo and Team for $186/mo, but you can allso inquire them about custom Enterprise plans.

Best Collaboration Tool: Miro

Miro is an online collaborative whiteboard platform designed for teams to run meetings, host workshops, and brainstorm ideas seamlessly across a digital whiteboard.

With an infinite canvas, zoomable interface, and the ability to attach files and team ideas, Miro provides a versatile space for creative collaboration.

Its features include online whiteboarding, video conferencing, mind maps, templates, agile workflows, and extensive third-party integrations.

Why Should You as an MSP Care?

MSPs can benefit from integrating Miro into their service offerings to enhance collaboration and productivity for clients.

Miro’s features facilitate real-time communication and idea-sharing, allowing teams to work together effectively regardless of their location. 

With its user-friendly interface, extensive template library, and integrations with popular tools like Asana and Jira, Miro enables MSPs to provide clients with a centralized platform for collaborative work, ultimately improving client satisfaction and retention.

Stand-out Feature:

One standout feature of Miro is its infinite digital whiteboard, providing teams with unlimited space to brainstorm and collaborate without constraints.

Additionally, Miro’s built-in video conferencing enhances real-time collaboration, while its extensive library of templates for mind maps, workflows, and Kanban boards simplifies collaboration processes.

Overall, Miro’s combination of features and user-friendly interface makes it a standout collaboration tool for MSPs and their clients.

Pricing:

Starts at $8 per member, per month

Best AI Tool: ChatGPT

ChatGPT, the original AI chatbot, made waves after its release in late 2022, captivating the world in 2023 and putting AI back in the spotlight.

Simple to use, it allows users to start conversations by typing prompts at the bottom of the screen. Each conversation is logged on the left-side menu, allowing users to keep threads separate and easily revisit them later. 

Despite occasional factual errors, known as hallucinations, ChatGPT remains the industry leader, leveraging context from previous interactions to improve accuracy.

It accepts text commands for formatting and customization, and users can share conversations and add custom instructions.

Why Should You as an MSP Care?

MSPs can benefit from integrating ChatGPT into their service offerings to enhance communication and productivity. ChatGPT’s flexibility and accuracy make it a valuable tool for assisting with various tasks across disciplines, from customer support to content creation.

Additionally, MSPs can leverage ChatGPT’s ability to predict outcomes from still images, improving efficiency and decision-making in various scenarios.

Stand-out Feature:

One standout feature of ChatGPT is its continuous improvement with each iteration. While GPT-3.5 is already impressive, GPT-4 offers enhanced flexibility, accuracy, and the ability to predict outcomes from still images, providing MSPs with even more powerful capabilities for assisting clients and streamlining workflows.

Pricing:

It has a free plan (GPT 3.5) and a paid plan (GPT4) available for $20/mo with extra capabilities.

Best SOP Tool: Scribe

Scribe is an AI-powered software tool designed to simplify the documentation of processes, seamlessly transforming workflows into visual guides.

This free digital tool enables users to document procedures in seconds by simply activating the extension or desktop app and navigating through the process. 

Scribe generates visual aids with AI-generated text, links to each visited site, and annotated pictures of each step.

It offers advanced features including a drag-and-drop editor, team collaboration functions, a template library, powerful search functionality, insightful analytics, and an advanced editor for editing screenshots or redacting sensitive information.

Why Should You as an MSP Care?

MSPs can benefit from integrating Scribe into their service offerings to streamline process documentation and knowledge transfer for clients.

Scribe’s intuitive interface and advanced features empower MSPs to create comprehensive tutorials, training manuals, and SOPs efficiently.

With features like team collaboration, insightful analytics, and powerful search functionality, MSPs can enhance collaboration, track performance, and ensure compliance with industry standards.

Stand-out Feature:

One standout feature of Scribe is its powerful search functionality, particularly the Scribe Sidekick feature, which provides immediate access to all guides in a side-by-side view to the site users are on.

This feature enhances user experience and efficiency by enabling quick access to relevant information while performing tasks, ultimately improving productivity and effectiveness in executing processes.

Pricing:

It offers a free plan and the paid plan starts at $12 per month.

Heimdal®: Unified Security Platform Suited for MSPs and MSSPs

Managed Service Providers around the world rely on Heimdal®’s comprehensive range of cybersecurity tools to manage their customers’ environments.

Our all-in-one solution means you have a reliable method to easily monitor for threats and resolve issues fast. The platform gives you tools for:

• Network security
• Vulnerability management
• Privileged access management
• Endpoint management
• Threat hunting
• Email and collaboration security
• And more

If you’re offering cybersecurity as one of your managed services, Heimdal® provides everything you need to succeed. 

Join Our Partner Program: Partner NEXUS

And moreover, Heimdal®’s Partner NEXUS program is now live and you can join in!

NEXUS (Network of Excellence, Unity, and Safeguarding) is a global initiative tailored for MSPs, MSSPs, distributors and resellers that aims at improving customer security and expanding business opportunities.

Why to join in? As an MSP, MSSP, distributor or reseller, you gain access to a comprehensive cybersecurity kit, user-friendly platform that simplifies security management, and extensive training and support for you to focus on growth and turn the tide against cyberattacks. Moreover, you get the best in cybersecurity:

• The most extensive XDR suite in the market.
• Unified management for simplified control.
• Next-level threat intelligence.
• Reliable and efficient cloud-native architecture.
• Innovative telemetry and responsive capabilities.
• Managed SOC services with exceptional support.

Conclusion

Selecting the right MSP software is crucial for the success and efficiency of your managed service provider business. By carefully evaluating your needs, considering factors such as scalability, integration capabilities, and ease of use, you can build a robust tool stack that empowers your team to deliver exceptional services to clients while streamlining operations. 

Remember to stay updated on industry trends and regularly reassess your tool stack to ensure it continues to meet the evolving needs of your business and clients. 

Frequently Asked Questions (FAQ) 

What is a MSP in software?

A managed service provider (MSP) offers ongoing and active administration of various services, including network, application, infrastructure, and security, either on-site at customers’ premises, within the MSP’s own data center (hosting), or in a third-party data center.

What software tools are utilized by MSPs?

MSPs rely predominantly on Remote Monitoring and Management (RMM) software, Professional Services Automation (PSA) software, antivirus and security solutions, as well as recovery and backup software to oversee and maintain their client networks.

Cristian Neagu

CONTENT EDITOR

Cristian is a Content Editor & Creator at Heimdal®, where he developed a deep understanding of the digital threat landscape. His style resonates with both technical and non-technical readers, proof being in his skill of communicating cybersecurity norms effectively, in an easy-to-understand manner.